Package Design
Lucy's Goat Milk Soap
Lucy's is a line of handcrafted goat milk soaps. They are made in small batches, take 6 weeks to make and they last longer than regular soap. This soap leaves the skin feeling soft and moisturized.
The previous design lacked retail appeal and visual impact. We renamed the brand Lucy (after the owner's first goat) and gave the packaging a complete overhaul. The Lucy's logomark showcases a vintage script font over a handdrawn illustration of a goat. The packaging possesses a clean, simple, yet high-end boutique feel. The boxed soaps (which contain a variety of soap shapes and sizes) wrap to the inside of the box, so the box can be displayed with the lid open while at the Farmers Market.
